WHY I GOT INTO RADIO….WHY I’M FRUSTRATED…AND WHY I’M OPTIMISTIC!

Posted: June 25, 2012 in Content, Current Events, Entertainment, Pop Culture, Social Media
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I knew what I wanted to do when I was thirteen years old growing up just outside of Cleveland, Ohio.  I used to listen to Pete Franklin on WWWE talking sports EVERY night.  Then I listened to those silly FM air-personalities in the morning and they seemed to be having soooo much fun.  The one thing I never liked on the radio was music.  I took up time for what I wanted to do.  I wanted to talk to people, laugh, make people react, learn something, teach something, share something but most of all INVOLVE the listeners.  Sadly….today we call that facebook.

I don’t care about the song of the day, the high-low cash game, the phrase that pays, the secret sound, “Horriblescopes” or “Dirt-Alerts.”  I have enough drama in my life so why do I need to know which Real Housewife is in re-hab, which one got arrested, which one got a black eye, how big her engagement ring is or what she looks like in South Beach in a bikini?  It’s embarrassing to say….but somewhere I actually grew up.  I’m not ashamed to admit I like that “Call Me Maybe” song.  I don’t know who sings it.  I don’t care.  I just know that her mp3 is inside my smart phone and I can listen to it when I want to.

I worry….I worry a lot.  I used to be a real jerk…maybe I still am.  I never really paid attention in school because I just wanted to make people laugh.  Now I’m obsessed with knowledge, I have become a news junkie and I really try to think of others before myself (I’ll admit that I’m not really fond of that).  I love sports bars for two reasons….I love sports and I love beer.  I ride a Harley, have a few crazy tattoos and I really believe the government does not have our best interests in mind.  I was a selfish boyfriend/husband and now that I have my act together I couldn’t care less about dating.  I’ve made more mistakes in life than you have but I also know that has provided me with incredible stories.

Many nice people have offered me jobs in great cities playing ten songs an hour,  I’d be able to make great money but would it be fair to them or more importantly to who I am and what I want to do to take that job?  Integrity has become important to me.  I can’t lie to them and I can’t lie to myself.  All these “experts” will say ‘People wanna hear music.’  Really?  I think they are wrong. People want to communicate.  They want to be heard.  People want to contribute.  How much music are you getting on facebook?  How many songs are played on Twitter?  I’m not down on radio at all.  I see an INCREDIBLE opportunity.  Radio needs to ENGAGE the listener.  React in some way.  Laugh, agree, disagree, get mad,think back to a memory, relate, learn something….I’m rambling now but I guess this is more like one of those word documents ya get in a holiday card every year that tells ya what that status of someone’s family is.  This is where I came from, this is what I am about,and this is where I am determined to go.   Thanks for reading. 🙂

Comments
  1. Engagement is critically important but first radio needs to accomodate user’s schedule instead of just broadcasting and demanding users tune in at a specific time. Radio is making mounds of amazing content each day but most evaporates. Instead it must be recordable and be able to played back on the user’s schedule like TV, videos, and printed materials on.

    Check out http://DAR.fm which is a DVR for radio. 20,000 shows from 5,000 stations all playable near demand. Once we reinvigorate radio listening more stars can be cultivated beyond the aging political talkers. Then there will be something for consumers to engage about.

  2. Dave Ryan says:

    Danny, great thoughts. Totally agree the reason we love radio isn’t to play 10 songs an hour. Being able to engage people and make them FEEL is such a great priveledge.

  3. Diane says:

    Go for your Dream Danny!

  4. BigTruckJoe says:

    what if they offered you half the money to play half the songs???? Interesting isn’t it!

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