coffinSo what is killing radio??  Simple….radio.  In this socially media active society there are many things that compete for someone’s attention.  Radio can save radio if it just embraces the change in technology and uses social media to promote their content.    CONTENT.  Content is now more important than ever.

Content doesn’t mean music.  If you have a smart phone you basically have your own music station in your hand.  People get up in the morning and they check their facebook page.  They are not sitting on the couch with some Funions listening to your radio show.  Use facebook to promote what you will have that is worth tuning in when they get in the car but make sure it’s on facebook before they get up and hit their news feed.

Use twitter to remind them why they should tune in when they are out the door and on the road but ya better deliver.  If I tune into a radio station I want one of three things:  1)  to laugh  2)  to learn  3) or to agree/disagree on a topic.  People want to be ENTERTAINED.

There is a reason that music radio stations are slowly disappearing and being replaced by talk and sports stations.  Technology is here to get the music for free while not having to wait for your favorite song or sit through commercials.   Great content, however, will give them a reason to tune in and sit through the screaming car dealership ads.

Competition for an individual’s attention (listenership) will increase ten- fold when the internet is available in vehicles.  Think that won’t affect radio?  Look what the internet has done to newspapers.

People can sense bullshit.  People want honesty.  People want to be engaged and they want to freaking laugh or react.  One thing that everyone has is an opinion.  Radio needs to utilize that simple fact to stay relevant.

I could go on and on but a radio station playing in the background is asking for caller number nine to win a $100 laser hair removal gift certificate.  Compelling huh????   NOT!

Danny Czekalinski is the host of DANNYLAND heard Thursdays at 9AM EST on mysourceradio.com

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