Archive for the ‘Show psychology’ Category

Xmas musicI tell the truth.  Many people tell ya what ya “wanna hear” and I’ll tell ya the truth again….I don’t like those people.  They won’t support you in your time of need, they aren’t truly your friend and they are only in life for their own personal gain and benefit.

During the past couple of weeks some of you have asked “Why do some radio stations switch to all Christmas music weeks before the actual holiday.”  From an industry standpoint I should shut my mouth and not be honest with you but that is not what I am about.  Is it because they are so into the holiday spirit they can’t resist changing the playlist to feature nothing but holiday classics?  Pardon me while I roll on the floor at the absurdity of that claim.  The truth?  To manipulate the ratings system.

Usually the station or stations that make this move aren’t doing well in the ratings.  The switch to all holiday music a month and a half before Xmas increases their listenership, helps them for about 45 days in the ratings, gives them a temporary boost, then the station uses those results to increase their advertising rates afterwards until their ratings drop and return to normal.  Now don’t get me wrong.  From a business standpoint it’s a great idea but if they are telling you the reason is because “it’s time to get into the season” that’s what I refer to as a “Cleveland steamer.”  To further insure maximum revenue in switching to all holiday music the station may also have this feature “sponsored” by a client.  Why?  You guessed it…..all about the almighty dollar.

I hope this clarifies your question and that you all have a wonderful holiday.  Please wait a while before asking me why so many stations like to feature a “Song of the Day.”

bad bossI have been told that I am “headstrong.”  The same person  also told me that potential employers don’t like that in an employee and I should “tone it down.”  What am I twelve and standing up on a moving school bus during a freaking field trip?  I am headstrong and I like headstrong people.

I respect people in authority but I’m not gonna nod my head in agreement about something I don’t agree with or think there may be a better option.  I believe a truly great boss surrounds him or herself with headstrong people.  You wanna be king of the jungle not just a herdsman of some dumb sheep.

I have actually been required to attend team building seminars where we threw around bean bags and balloons and were told “there are no bad ideas in brainstorming.”   Uh….yes there ARE bad ideas in brainstorming Mr. Einstein.  Doesn’t anyone remember “New Coke” or “Crystal Pepsi?”  If it’s a bad idea you are going to get bad results.   It seems that people SAY  they want honesty right up until it’s something that they don’t agree with.  How about this for honesty:  If you need to force your employees to play with balloons and bean bags to increase office morale….you are running a daycare and not a business.

I have always learned the most from people I disagreed with.  It forces you to think in a different direction.  I’m not saying that everyone I have disagreed with has taught me something because I’ll be honest again:  There are a LOT of stupid people in this world.  I don’t think that’s an opinion because I live in Florida and that pretty much is a statement of fact.

I will never say “what you wanna hear” but I will say “how I feel.”  If more people did this on a daily basis then we would be a much more productive society.  Again…this is just my opinion.  Maybe I’m just being headstrong.

 

Danny Czekalinski hosts a weekly LIVE internet radio show called DANNYLAND on mysourceradio.com    Listen to it Thursday mornings at 9AM EST or check out the show archives HERE

ClownBoss1Meetings.  I really believe we have too many.  Meeting to prepare for meetings make me crazy.  Don’t get me wrong I value the importance of a meeting that is truly needed but some of the stuff that comes out of a meeting leaves me more confused and detached than before the meeting.  Sometimes a meeting isn’t a meeting at all it’s just a get together where you are being told what to do.

I remember a meeting a bunch of us had many years ago where the General Manager had promised the services and support of my morning show as a favor to their church.  We were informed that the show would camp out in a tent with a bunch of other people to raise awareness and dollars to the homeless.  This meeting was not a “brainstorming session” it was basically held to be given our marching orders.

I am all for serving the public.  I like to help people but I also think you need to focus on your brand and serve your target demo.  When you say the word “homeless” I think many people think of someone hairy, dirty, sleeping in a box and smelling like urine.  While that may be unfair I do think it’s accurate.

My suggestion was to do a benefit that touches the female demo:  raise money for shelters for abused women, help for terminally ill children, etc.  At that point the General Manager uttered this golden nugget, “This is not about the bad homeless, this is about the good homeless.”   I was stunned.  The good homeless?  Perhaps this is something I did not know about.  They have classified the homeless.  Evidently Home Security waits until we are asleep and then covertly brands the homeless with bar codes to separate them into two categories:  good and bad.  The next time you are tempted to make a donation while stopped at a light I think you should demand that the individual fold back his ear so you can see the aforementioned bar code to know if you are giving to the good or the bad homeless.  You can easily download the app on your smart phone to make this process an easy one.

I’d tell ya more but I’m late for a meeting……

 

DANNY CZEKALINSKI hosts a weekly internet radio show on mysourceradio.com       Show archives can be heard HERE

Just the image of Nancy Grace sets off emotion in people.  There is no grey area with her.  I’ll be honest….I’m not a fan or hers but I respect how she has branded herself.  If you ever are in public and a screaming match breaks out……stick around…there is a pretty good chance Nancy Grace will show up.  The recipe is quite simple:  Take some Jerry Springer, a dash of Larry King, sprinkle a small amount of Meet The Press, focus on a missing, cute, white girl, take calls that only agree with you, and scream at people on your panel.

I actually lay awake at night fearing that Susan Moss (her number one screaming panelist) will gnaw her way through my dry wall and devour my foot like a malnourished komodo dragon.  If I acted as a kid like these panelists do on her show, I would have been sent to my room without dinner.  Nancy Grace tries to pull her act at my parent’s dinner table then mom is getting the wooden spoon and dad is loosening his belt.

Just when ya think her head will spin around and pea soup will be forced from her trachea she takes a call about her twin girls.  A “random caller” (really?  we all know they are set up) asks Nancy “Ooooooo Nancy….how ARE the little ones?”  Suddenly Nancy’s face morphs into this sweet, serene look and she coos, “Bless you.  My babies are my anchor.  My strength.  The reason I breathe.”  That’s great Nancy…aren’t they sixteen now?  Maybe one of them is engaged to Hef.  It’s not like they just came home from the NICU.  Again, Nancy KNOWS how to play it.  She KNOWS how to play YOU.

Nancy Grace just had her highest ratings EVER last month.  Like her or hate her you KNOW her.  For today…that’s all I have….Good night friend.  🙂

I really miss being on the radio but it has been an invaluable learning experience for me.  I have had the opportunity to listen to a LOT of morning radio across the country.  Some good but most of it wasn’t good at all.  As someone who has “listened” to a ton of radio recently I’d like to point out three things that make me bail on a morning show (commercials are a given but a good tease will get ya through the break as long as it’s not a six-minute stop set).

1)  LAUGHING WHEN IT’S NOT FUNNY:  I love to laugh but some of these shows seem like  there’s a gas leak in the studio.  Imagine being out with your friends and laughing at EVERYTHING they say:  Friend:  “I think I’ll have the eggplant”  YOU:  AHHHHHH…you said eggplant.  It doesn’t have a shell so how can it be an egg?AHHHHHHHHHHH!”  Awkward.  Not real.

2)  NOT ENGAGING ME:  Entertain or inform me.  If you are talking to just hear yourself talk you are wasting the listener’s time.  I can get that without commercial interruption at the DMV.  Let’s take a simple topic like traffic tickets.  If you got one on the way to work I don’t care.  If you got OUT of one I’m a bit interested HOW that happened.  If you got out of it by telling the cop you are a producer for gay porn and you think his mustache is a turn on, I’m engaged AND entertained.  “I’ll tell ya why I’m walking funny, next!” is the tease into the break.

3)  DOES IT INVOLVE THE “BIG THREE:”  There are three categories that will grab someone’s interest:  a)  their home, b)  their heart and c)  their bank account.  If you start talking about any of these three,  people will show some interest.  Get them involved, make them laugh and/or  learn something then they will STAY interested.

Those are my three.  What makes YOU shut off morning radio?  In the meantime I’ll be on a busy street corner making a banana split in my pants hoping to get some TV coverage.